Artists’ PR & Comms toolkit

PAW2020’s PR company, Excess Energy, have prepared a handy toolkit to help artists communicate their projects more effectively and get more press attention.

This takes you through some simple exercises that cover topics such as:

  • What makes an artwork, project or event ‘newsworthy’
  • Writing a press release and getting it out there
  • What types of images tend to work well in the media
  • Arranging a media photo-call
  • Using social media to best effect

Try this basic exercise as a taster, and you’ll see what we mean:

Your answers to these simple questions are a great starting point for thinking about your own work in a new way, and maximising its potential for attention.